Investing acquisition page

Purpose

• Convert paid Meta traffic into Spriggy sign-ups.
• This is a direct-response acquisition page, not the organic investing site or an editorial brand experience.
• The primary CTA is “Get Spriggy”. A sticky mobile CTA already exists.

Decision filter

Every section should make progress on at least one of these questions:

1. Why should I want this?
2. Why should I believe this?
3. What is stopping me?

If a section, interaction, or sentence does none of these jobs, remove it or justify its presence.

Page principles

• Sell clearly and confidently. Do not soften the value proposition into vague brand language.
• Be boringly clear. Clever copy is not a goal.
• Repeat an important benefit when it aids comprehension, but advance the proof each time.
• Investing is part of Spriggy, not a standalone product.
• Preserve the existing mobile CTA behaviour and the calculator and FAQ journeys.
• Prioritise fast comprehension, trust, mobile usability, and a clear path to sign-up.

Primary messages

• Simple to start.
• Start with $10.
• One professionally managed portfolio.
• Set up recurring investments.
• Kids can watch their investment grow.
• Investing sits alongside earning, saving, and spending in Spriggy.

Proof and claims

• Treat financial claims, performance figures, fees, projections, and disclaimers as accuracy-sensitive.
• Do not invent or casually strengthen a claim. Preserve required qualifiers and legal copy.
• Use the repository’s established investing terminology and existing sources of truth.